Website Privacy Policy

This Privacy Policy explains how Alpine Anchor (“we”, “us”) collects, uses, shares, and protects the personal information we collect about individuals (“you”, “yours”) when you use the websites we operate and the services we provide.

This Privacy Policy does not apply to our processing of the personal information of business customers who are subscribers to Alpine Anchor’s business integration and automation Service, or end users who access the Alpine Anchor Services through a third party which has an embedding or Original Equipment Manufacturer (“OEM”) license agreement with Alpine Anchor. We process those subscribers’ or OEM users’ information in our capacity as a service provider/processor. Our processing of that information is governed by our agreement with our business customers.

Please read this Privacy Policy before you submit any personal information to Alpine Anchor and contact us if you have any questions. By providing personal information to us, you agree to the practices described in this Privacy Policy. If you do not agree to the terms of this Privacy Policy, please do not provide personal information to us.

1. Definitions

A. Services or Service refers to the Sites as well as Alpine Anchor’s application integration and automation platform, tools, mobile applications, documentation, educational systems, and related services.

B. Sites include www.horizonplatform.ai, www.alpine-anchor.com, and other websites that Alpine Anchor operates under the horizonplatform.ai and alpine-anchor.com domains.

C. Users include visitors who use or otherwise interact with the Sites.

2. Personal Information We Collect

We collect personal information about you when you provide information directly to us, when third parties such as our business partners or service providers provide us with personal information about you or when personal information about you is automatically collected in connection with your use of our Sites. The following subsections describe the types of data we collect:

We may collect contact information and related personal information, relating to website visitors from various sources, including offline marketing activities. This personal information may include:

Name
Phone number
Role/Title
Company name
Physical Address
Additional/substitute email addresses
Social media ids and profiles
Photographs you submit to us
IP address
Device id
Browsing and/or search history

For example, we may collect this information when you:

Provide contact information online, for example to download or subscribe to Alpine Anchor content, register for an Alpine Anchor event, attend a webinar or take a course.
Visit a website and the information is supplied to us by a cookie or other tracking technology. A cookie is a small text file that collects and tracks certain technical information. See our Cookie Policy for a description of the information collected from cookies and related tracking technologies, and your rights and options with respect to these technologies.

B. Billing Information

For all paying Users such as enrollees in events or courses, as applicable, we maintain a record of the purchasing, invoices, billing and payment information.

For Users who pay by credit card, our third-party payment processor will process your credit card information. We will collect and associate the payment information with a Subscription ID but we do not store any payment card information ourselves.

C. Form, Email and Chat Data

You may voluntarily submit to us, and we will retain and process information from Web forms and other online communication systems including email and chat applications. This may include personal information, such as your name, job title, company name, address, phone number, email address.

The Sites offer publicly accessible blogs and community forums, to which you may submit content. If you elect to post in a public area of our Sites, any Personal Information or other content that you voluntarily disclose becomes available both to Alpine Anchor and to the public.

D. Usage Data

Alpine Anchor automatically collects and stores data, statistics and metrics derived from Users’ activities when they visit Alpine Anchor’s Sites. For example, we use PostHog, a product-analytics service provided by PostHog, Inc. (“PostHog”), and Google Analytics, a web-analytics service provided by Google LLC (“Google”), to understand how visitors use the Site — such as which pages are viewed, how visitors move between them, and when a requested page cannot be found — so that we can improve the Site and fix broken links. These services use cookies and similar technologies to measure this activity. We configure PostHog to limit the personal information it processes: we mask the text and input values on the pages you view, we do not record your screen or session, and we do not build a profile of visitors who are not signed in. These analytics tools assign a random identifier to your browser so that we can measure repeat visits; we do not use that identifier to determine who you are unless you sign in. For more information on how Google uses information collected through Google Analytics, see Google’s Privacy Policy. See our Cookie Policy for more detail about these technologies and your choices, and our Sub-Processors list for the providers involved.

Alpine Anchor also maintains system log files which may include internet protocol addresses, browser, internet service provider, pages visited within Alpine Anchor’s Sites, referring/exit pages, search terms, operating system, date/time stamp, and clickstream data.

E. Summary

In particular, we have collected the following categories of personal information from consumers within the last twelve (12) months:

Category	Examples	Collected
A. Identifiers.	A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, Social Security number, driver’s license number, passport number, or other similar identifiers.	YES (real name, alias, IP address, and email address have been collected)
B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code 1798.80(e)).	A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information.	YES (name, physical characteristics in the form of a profile picture, telephone number, and employment have been collected)
C. Protected classification characteristics under California or federal law.	Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex, sexual orientation, veteran or military status, genetic information.	NO
D. Commercial information.	Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.	YES
E. Biometric information.	Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information.	NO
F. Internet or other similar network activity.	Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement.	YES
G. Geolocation data.	Physical location or movements.	NO
H. Sensory data.	Audio, electronic, visual, thermal, olfactory, or similar information.	YES
I. Professional or employment-related information.	Current or past job history.	YES
J. Non-public education information.	Education records directly related to a student maintained by an educational institution or party acting on its behalf.	NO
K. Inferences drawn from other personal information.	Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.	YES

3. Sources of Collection

We obtain the categories of personal information listed above from the following categories of sources:

Directly from you. You may voluntarily provide this information to us by submitting it. For example, from forms you complete or products and services you purchase.
Indirectly from you. For example, from observing your actions on our Sites.
From third-party sources. In some cases, we may collect information about you from other sources, including third parties from whom we purchase personal information and from publicly available information.

4. Use of Personal Information

A. Use by Alpine Anchor

Alpine Anchor collects and uses personal information for the following purposes:

a) to fulfill or meet the reason you provided the information;

b) to send you marketing information (depending on whether you have opted out of receiving such communications);

c) to respond to inquiries you submit to us;

d) to analyze usage of our Site for internal purposes, to improve our marketing and outreach to visitors and potential customers, and to improve the content and functionality of the Site;

e) to comply with applicable laws, lawful requests, and legal process;

f) to protect our intellectual property rights, your or others’ privacy rights in connection with your use of our Sites;

g) to audit our internal processes for compliance with legal requirements and internal policies; and

h) to prevent, identify, investigate and deter fraudulent, harmful, unauthorized, unethical or illegal activity, including cyberattacks and identity theft.

If provided, Alpine Anchor may use your cell phone number to call or text you in order to provide support to you.

B. Educational Certifications

When you participate in any program or request a certification in any educational offerings provided by Alpine Anchor, we may, with your consent, display information about your participation in these programs and your completion of activities within them, for certification purposes.

We may share your personal information by disclosing it to a third party for a business purpose. We only make these business purpose disclosures under written contracts that describe the purposes, require the recipient to keep the personal information confidential, and prohibit using the disclosed information for any purpose except performing the contract.

We do not sell your personal information for money, and in the preceding twelve (12) months, the Company has not sold personal information. We do, however, use advertising services such as Google Ads that place cookies on our Sites to show you our advertisements on other websites (known as “targeted advertising” or “cross-context behavioral advertising”). Some U.S. state privacy laws treat this activity as a “sale” or “share” of personal information. We do not share your name or email address with advertising networks for this purpose, and you can opt out of this activity as described in our Cookie Policy and in Sections 13 and 14 below.

A. Third-Party Service Providers

Alpine Anchor shares personal information with its Affiliates and third-party service providers (such as learning management systems, support services, analytics providers, advertising partners, and hosting partners) to provide the necessary hardware, software, networking, storage, and other services we use to operate the Site and maintain a high-quality User experience. Our analytics providers are PostHog, Inc. and Google LLC (Google Analytics), and we use Google LLC (Google Ads) for advertising; see our Sub-Processors list.

In addition to the purposes described above, we disclose personal information to respond to subpoenas, court orders, on legal process, or to establish or exercise our legal rights or defend against legal claims. We may also share such personal information if we believe it is necessary in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, or as otherwise required by law.

6. Links to Other Websites

The Sites contains links to websites and applications, including websites and applications operated by affiliates and other third parties. We do not determine and we are not responsible for the privacy practices or content of websites and applications owned or operated by third parties.

7. Correcting, Updating or Deleting Your Information

We have established internal policies for the deletion of data that customers provide to us or that we obtain from other sources. We will also respond to requests to delete personal information that may be held within our systems, to the extent possible and with the limitation that some information may need to be retained for legal, accounting or archival purposes.

To request removal, deletion, correction or updates of your personal information, contact us at [email protected]. Moreover, if you are an Alpine Anchor User and would like to opt-out of marketing communications from Alpine Anchor please contact us at [email protected] or follow the unsubscribe instructions included in the marketing emails.

8. Data Retention

Alpine Anchor will retain your personal information for a period of time consistent with the original purpose of collection or as long as necessary to comply with our legal obligations, maintain accurate accounting, financial and other operational records, or to resolve disputes.

We determine the appropriate retention period for personal information on the basis of the amount, nature, and sensitivity of the personal information being processed, the potential risk of harm from unauthorized use or disclosure of the personal information, whether we can achieve the purposes of the processing through other means, and on the basis of applicable legal requirements.

After expiry of the applicable retention periods, your personal information will be deleted.

Usage and analytics data collected through the Sites (described in Section 2.D) is retained only for as long as needed for the analytics purposes described in this Policy, in accordance with our analytics provider’s data-retention settings.

9. Incident Management and Data Breach Notification

If Alpine Anchor becomes aware of and determines that an incident involving personal information qualifies as a breach of security leading to the misappropriation, accidental or unlawful destruction, loss, alteration, unauthorized disclosure of, or access to, personal information that compromises the security, confidentiality or integrity of such personal information, Alpine Anchor will notify affected individuals and any applicable regulators without undue delay, as and to the extent required by applicable law. Where Alpine Anchor processes personal information on behalf of a business customer, it will notify that customer in accordance with the terms of its agreement with them.

10. International Transfers

Alpine Anchor may host and process User data in specific, non-U.S. locations. Some personal information may be transferred to the U.S. or other locations and processed there, including chat messages, and emails you send to us. This also includes the usage and analytics data described in Section 2.D, which is processed by our analytics providers (PostHog and Google) on servers located in the United States. Where we transfer personal information of individuals in the European Economic Area to the United States or another country that has not been recognized as providing an adequate level of protection, we rely on an appropriate safeguard for that transfer, such as the European Commission’s Standard Contractual Clauses; see the “Notice to European Users” section below.

11. Security Measures

We seek to protect personal information using appropriate technical and organizational measures based on the type of personal information and applicable processing activity, as detailed on our Security page. However, no Internet or e-mail transmission is ever fully secure or error free.

12. Children’s Personal Information

Alpine Anchor does not knowingly collect any personal information from children under the age of 16. If you are under the age of 16, please do not submit any personal information through our Site.

13. Notice to California Residents

Under California Civil Code Sections 1798.83-1798.84, California residents are entitled to ask us for a notice identifying the categories of personal information which we share with our affiliates and/or third parties for marketing purposes, and providing contact information for such affiliates and/or third parties. If you are a California resident and would like a copy of this notice, please submit a written request to: [email protected] or Alpine Anchor Inc., PO Box 535562, Grand Prairie Texas, 75053, Attn: Legal.

Moreover, we are required by the California Consumer Privacy Act of 2018 (“CCPA”) to provide this CCPA Notice to California residents to explain how we collect, use and share their personal information, and the rights and choices we offer California residents regarding our handling of their personal information.

California Privacy Rights

To the extent provided for by law and subject to applicable exceptions, California residents have the following privacy rights in relation to the personal information we collect:

a) Right to know what categories of personal information Alpine Anchor has collected about you, categories of sources from which the personal information is collected, the business or commercial purpose for collecting, selling, or sharing personal information, the categories of third parties with whom Alpine Anchor shares personal information, and the specific pieces of personal information Alpine Anchor has collected about you.

b) Right to request deletion of any personal information collected by us about you.

c) Right to correct inaccurate personal information that we maintain about you.

d) Right to opt-out of the sale of personal information. Please note that we do not sell personal information we collect from you, in accordance with the definition of sell in the CCPA and its supplemental regulations.

e) Right against discrimination because you exercised the rights available to you.

f) Right to protection against waiver of rights.

You can exercise the rights described above, by sending an email to [email protected] or calling +1-214-253-9350.

Note: The Sites do not respond to browser “Do Not Track” (DNT) signals. However, where required by applicable law, we treat a recognized opt-out preference signal that your browser or a browser extension sends on your behalf — such as the Global Privacy Control (GPC) — as a valid request to opt out of the sharing of your personal information for targeted advertising for that browser.

14. Notice for Other US State Residents

Colorado, Connecticut, Virginia, and Utah each provide their state residents with rights to:

Confirm whether we process their personal information.
Access and delete certain personal information.
Data portability.
Opt-out of personal data processing for targeted advertising and sales.

Colorado, Connecticut, and Virginia also provide their state residents with rights to:

Correct inaccuracies in their personal information, taking into account the information’s nature processing purpose.
Opt-out of profiling in furtherance of decisions that produce legal or similarly significant effects.

To exercise any of these rights please send an email to [email protected]. To appeal a decision regarding a consumer rights request please email [email protected].

Nevada provides its residents with a limited right to opt-out of certain personal information sales. However, please know we do not currently sell data triggering that statute’s opt-out requirements.

15. Notice to European Users

If you are a User in the European Economic Area (“EEA”), the following provisions apply to you, in addition to the other terms of this Privacy Policy. For the purposes of the EU General Data Protection Regulation (“GDPR”), Alpine Anchor, LLC is the controller of the personal information described in this Privacy Policy. You can contact our privacy team at [email protected].

A. Legal Bases for Processing

We are required to identify the legal bases on which we process personal data about you. We process personal data as follows:

Legitimate interests. We process your contact and related information, form, email and chat data, and usage data where doing so furthers our legitimate interests (or those of a third party), provided those interests are not overridden by your rights. These interests include operating, securing and improving our Sites, responding to your inquiries, managing our relationship with you, and marketing our products and services to current and prospective customers.
Consent. We rely on your consent to place non-essential cookies and similar technologies (including analytics and advertising technologies) on your device, and for any other processing for which we ask your consent at the point of collection. Where we rely on consent, you may withdraw it at any time, without affecting processing already carried out.
Compliance with legal obligations. We process personal data where necessary to comply with a legal obligation, such as responding to lawful requests from public authorities.

B. Your Rights

Subject to the conditions and exceptions in applicable law, you have the right to: request access to the personal data we hold about you; request that we rectify inaccurate or incomplete data; request erasure of your personal data; withdraw your consent where we rely on it; receive a portable copy of the personal data you provided to us; object to our processing of your personal data; and request that we restrict certain processing. To exercise any of these rights, contact us at [email protected]. You also have the right to lodge a complaint with your local data protection supervisory authority.

C. International Transfers

As described in Section 10, some of your personal data may be transferred to, and processed in, the United States and other countries whose laws may differ from those where you reside. Where we make such a transfer, we put in place an appropriate safeguard as required by Article 46 GDPR — such as the European Commission’s Standard Contractual Clauses — or otherwise rely on a lawful transfer mechanism. You may contact us at [email protected] for more information about the safeguards we use.

16. Changes to the Privacy Policy

We may, in our sole discretion, modify or update this Policy from time to time. When we post changes to this Privacy Policy, we will also revise the “Last Updated” date appearing at the top of the Policy. Any changes to this Privacy Policy are effective immediately after we post them.

17. Contact Us

If you have questions regarding this Policy or about Alpine Anchor’s privacy practices, or to file any complaints, please send your inquiries to:

Alpine Anchor, LLC. Attention: Privacy Team PO Box 535562, Grand Prairie Texas, 75053 Email address: [email protected]